90 seconds.

"The 90-Second Rule: How to Transform Chaos into Calm"

In moments of chaos or intense discussions, our emotions can quickly overwhelm us. However, neuroscientist Jill Bolte Taylor, author of "My Stroke of Insight", reveals that intense emotions have a limited duration in our bodies. According to Taylor, an emotion lasts approximately 90 seconds, during which the chemicals associated with that emotion are naturally processed and eliminated from our system.

How to Apply the 90-Second Rule?
Recognize the Emotion: Identify what you’re feeling without judgment.
Allow Yourself to Feel: Let the emotion run its natural course without trying to suppress it.
Breathe Consciously: Take deep, slow breaths to facilitate the release of the emotion.
Observe Without Engaging: Be a witness to the emotion without clinging to thoughts that may reignite it.

By practicing this technique, we avoid getting stuck in a negative emotional cycle. If, after 90 seconds, the emotion persists, it’s likely that we’re feeding it with recurring thoughts. In this case, it’s helpful to redirect our focus toward something neutral or positive.
Benefits of the 90-Second Rule

Stress Reduction: By effectively managing our emotions, we decrease accumulated tension and stress.
Improved Decision-Making: By calming our emotions, we can think more clearly and make more rational decisions.

Strengthened Relationships: By managing our emotions, we avoid impulsive reactions that could harm our relationships.
Implementing the 90-Second Rule allows us to regain control in moments of chaos, promoting greater emotional stability and overall well-being.

Would you like to experience this shift? With the purchase of our "90 seconds" T-shirt, you’ll receive free access to an exclusive class where we explore how to apply this rule and other tools for effectively managing our emotions. Don’t let chaos control your life!